Episode 75: Can Stepmom And Mom Really Be Besties?

In this episode, I’m talking to a rockstar in the influencer marketing world, but one who also happens to be a stepmom and has one of the best relationships with her stepchildren’s mom that I’ve ever seen.

Sarah Boyd and I actually met sitting next to each other at a dinner hosted by a mutual friend, Susie Moore, in Miami. And the more I talked to her about her family life and what a rockstar she is, the more I thought, I’ve got to have her on the podcast!

The mom of Sarah’s stepkids is journalist and influencer Catt Sadler, and it’s amazing how they have navigated their situation. I can’t wait for you to hear from her.

About Sarah

Sarah Boyd is the Founder and creative force behind SIMPLY, a collective with one goal in mind: connecting. Sarah started her career in Fashion PR and in 2012, she decided to channel her expert industry know-how, her extensive list of contacts, and relationships into starting her own business.

The SIMPLY ‘Do What You Love’ event is an annual Fashion and Beauty Conference in cities such as LA, NY, Chicago, and Dubai. Since 2012, SIMPLY has hosted tens of thousands of attendees.

In 2016, with the rise of influencer marketing, Sarah started managing some of the most sought-after celebrity influencers. Her current/past clients roster includes Alessandra Ambrosio, Jamie Chung, Olivia Culpo, Julianne Hough, Lauren Bushnell Lane, Jana Kramer, and many more who look to Sarah to help them capitalize on their influential status in the entertainment industry to make their mark in the influencer world.

Sarah’s reach is undeniable and she has been able to secure partnerships with prestigious brands like CITI, Topshop, Barney’s NY and many more. She’s been featured in Marie Claire, People Style Watch, Fox News, E!, LA Business Journal, to name a few, and she was named a “Female Founder to Watch” by Forbes and is now a Forbes Fashion and Beauty contributor.

In 2017, Sarah completed a successful acquisition for SIMPLY with Socialyte (under the NYLON LLC parent company) and Sarah held the position of President of Socialyte.

In 2018, Sarah co-founded the Moms + Babes Box with partner Jana Kramer which is a quarterly subscription box filled with 6+ full sized products for moms and their babes. In 2020, Sarah and Jana sold the business but remain advisors and the face of the brand.

In 2022, Socialyte was acquired by Dolphin Entertainment and in 2023, Socialyte and Be Social merged to become The Digital Dept. where Sarah is currently the co-CEO.

You Can Find Sarah:

At The Digital Dept

On Social:

Instagram @sarahpboyd // @thedigitaldpt

LinkedIn @sarahpboyd

And don’t forget to save your seat for the Jan. 24th Masterclass: 6 Simple Steps To Stepfamily Peace: The blueprint happy stepmoms use to achieve harmony in their stepfamily life – even when it feels like a chaos-free home is just a pipe dream.

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